How I Built This with Guy Raz Advice Line with Michael Dubin of Dollar Shave Club
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Oct 9, 2025 Michael Dubin, founder of Dollar Shave Club and an emerging screenwriter, shares insights on marketing and brand building. He addresses guerrilla marketing techniques for a unique cheese startup and strategies to engage mobile mini golf employees. Bria Fleming from Incidental Wildland also seeks advice on scaling custom firefighter uniforms, leading to discussions on manufacturing partnerships and fundraising tactics. Dubin emphasizes the importance of authenticity in today's marketing landscape and offers wisdom on maintaining personal balance as a founder.
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Dubin's Post-DSC Creative Pivot
- Michael Dubin wrote a screenplay after leaving the CEO role and found it creatively rewarding.
- He continues advisory work while considering new company ideas that excite him.
Make Viral Ideas Work Twice As Hard
- To break through today, create something truly original, authentic, and emotionally or humorously resonant.
- Pair that creative wave with sustained follow-up channels because viral attention now fades faster.
Three Pillars Beat Market Giants
- Compete with giants by nailing product, distribution, and communication simultaneously.
- Reverse-engineer those three pillars for your category before scaling big marketing bets.