Nikonomics - The Economics of Small Business 187 - Building a Pickleball Club for Only $200 with Chris Koerner
Jun 13, 2025
In this engaging discussion, Chris Koerner, an entrepreneur and investor, shares his savvy business strategies, including launching a pickleball club for just $200 using targeted Facebook ads. He dives into the profitable world of 'non-sexy' businesses like bathtub refinishing, showcasing its resilience against AI disruption. The conversation further explores innovative AI applications for personal trainers and a unique accountability app tapping into the wellness market. Chris emphasizes community-building through sports and data-driven insights to enhance business potential.
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Building a Pickleball Club Cheaply
- Chris Koerner built a fully booked pickleball club with only $200 in Facebook ads.
- Renting out an unused metal building and managing bookings can easily generate $100,000 a month.
AI in Wellness App Market
- The wellness and productivity app market is worth $8 billion, showing huge opportunity.
- An AI accountability app could uniquely offer personalized, conversational support to help users stay consistent.
Add Stakes to AI Accountability
- To increase accountability in an AI app, add stakes like financial penalties for missing commitments.
- Free use for those who comply encourages participation while motivating users to stay consistent.