The Futur with Chris Do 143 - Make enemies, gain friends — with Freddie Ost
Jul 21, 2021
Freddie Ost, founder of SNASK, a creative agency known for its bold approach to design, shares his unique journey of personal growth and identity shaped by adoption. He discusses the impact of emotional vulnerability and authenticity in creative work, alongside his transition from psychology to entrepreneurship. The conversation also explores the balance between passion and financial stability, the challenges of navigating bureaucracy in the workplace, and the importance of generosity in sharing ideas. Expect laughter, tears, and inspiring insights!
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SNASK's Presentation Style
- Chris Do was impressed by SNASK's unique and engaging presentation style.
- He notes their humor, intelligence, and freshness in their work.
Freddie's Adoption Story
- Freddie Ost was adopted from South Korea at two years old and raised in Sweden.
- He felt like an outsider during puberty, realizing he didn't fit societal stereotypes.
Otherness and Identity
- Growing up as an Asian in Sweden, Freddie Ost initially felt like a normal Swede.
- He later realized that societal stereotypes and media representation made him feel different and less "chooseable."