Shop Small is a year-round effort that encourages people to support local businesses and communities, with a special focus on Small Business Saturday. Founded by American Express in 2010, Small Business Saturday has become a nationwide celebration of small businesses. In 2023 alone, U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday spent an estimated $17 billion.

In today’s episode, Erin Sweatman of American Express joins us in the studio to share the incredible story of how Shop Small evolved from a single idea into the expansive movement it is today. We’ll also explore how social media plays a crucial role in connecting small businesses with the next generation of shoppers. Based on a study from American Express, 73% of Gen Z say they are more likely to shop with a small business when they see them on social media. Tune in to learn practical ways you can get involved by shopping small and how to participate with Small Business Saturday on November 30th, 2024.

• How we can support small businesses 
• Connecting communities and customers
• How to get involved with Shop Small 

Learn More about Shop Small 

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[3:05] The total reported projected spending of U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday in 2023 reached an estimated $17 billion.

[10:10] Based on a study from American Express, 73% of Gen Z said that they are more likely to shop with a small business when they see them on social media.