E597: 7 Easy Image Optimization Hacks

In this episode, Dave shares some easy Amazon image hacks that can help you improve your click-through rates (CTR) and conversion rates. We'll talk about how important it is to show your packaging in your main images, how you can sneak in some keywords without alerting Amazon's ban hammer,  and how you can A/B test against your competition.   

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As an Amazon seller, you always have to be ahead of the competition. This means offering a better customer experience overall, but what does that look like in e-commerce?    This means better product imagery. Images are the only way for customers to truly know what they're getting and better images often means higher click-through rates and higher conversion rates.    How do you get better product images? Here's 7 easy ways you can make your product imagery better than your competition.  The Big Takeaways

• Include a keyword in your main image packaging and add your packaging to your main Amazon image.
• More items in the main gallery image convey better value.
• A/B test your product image against competitors using PickFu.
• Check Amazon brand analytics for the performance of keywords for your product.
• Regularly update product images to reflect trends.
• Do not fear Amazon's TOS when it comes to images.
• Review competitors' images in competitive categories.
• Sometimes, ugly images perform better than beautiful ones.
• Continuously refresh your images to avoid looking dated.

Timestamps

• 00:00 - Introduction to Amazon Image Hacks
• 01:55 - Utilizing Packaging for Keywords
• 03:48 - Enhancing Product Images for Better Value
• 05:15 - A/B Testing Against Competitors
• 06:38 - Leveraging Amazon Brand Analytics
• 08:33 - Regularly Updating Product Images
• 09:59 - Pushing the Limits of Amazon's TOS
• 10:56 - Learning from Competitors' Successes

And that's the 7 ways you can improve your images. If you have any questions, feel free to leave a comment below! 

Thanks for listening and happy selling!