453: How to Build a $100K/Month Funnel

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Mar 6, 2025

Discover why many funnels fail and how to turn yours into a conversion powerhouse. Learn about the four stages of buyer psychology and the importance of meeting customers where they are. Key metrics to track for optimization are revealed, along with strategies to create a funnel that scales successfully. Explore the most profitable funnel types and the crucial backend processes that drive revenue. Plus, get top traffic strategies that fuel high-converting sales machines.

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ADVICE

Funnel Iteration

Don't give up on funnels after one try; iterate and optimize like Facebook ads or sales calls.
View initial failures as data, analyze where your funnel breaks down (clicks, opt-ins, purchases).

ADVICE

Curiosity over Shortcuts

Avoid blindly copying funnel templates without understanding their underlying psychology.
Analyze successful funnels in your niche, identify patterns, and understand user behavior.

ADVICE

Data-Driven Funnels

Treat your funnel as a data machine; track key metrics like click-through, conversion, and cart abandonment rates.
Use tools like Google Analytics, Facebook Pixel, and heatmaps to understand user behavior.

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If you've ever built a funnel, launched it, and felt like it just didn’t work — you’re not alone. But here’s the truth: Funnels work when you make them work.

In this episode, Natalie is breaking down why your funnel might not be converting and how to fix it. She covers the key mindset shifts, marketing psychology, and data-driven strategies that turn an underperforming funnel into a predictable sales machine. At the end of this episode, you’ll walk away with a clear roadmap to building a funnel that scales to $100k+ months.

What You’ll Learn:

Why most funnels fail, and how to fix yours
The 4 stages of buyer psychology (and how to meet buyers where they are)
Key metrics you need to be tracking to optimize conversions
How to structure a funnel that consistently scales
The traffic strategies that fuel high-converting funnels

TIMESTAMPS

00:13 Why most funnels don’t work (hint: it’s not just about the landing page).

01:06 The biggest mistake: Giving up too soon instead of testing and optimizing.

02:56 Why copying funnel templates won’t work (and what to do instead).

05:19 Funnels are data machines — key metrics you must track.

07:33 The four stages of buyer psychology (and why most funnels skip steps).

10:22 Is your offer actually optimized? Here’s how to tell.

12:38 The three most profitable funnel types (and which one is right for you).

14:57 How to structure a high-converting landing page.

16:19 The backend is where the real money is + how to maximize revenue.

18:04 The best traffic strategies to scale your funnel to $100k months.

RESOURCES + LINKS

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Get Your 7-Figure Funnel Roadmap Here.

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