The Russell Brunson Show Building a Brand Bigger Than Yourself: Bridget James Ling on Movement Marketing | #Marketing - Ep. 65
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Aug 27, 2025 Bridget James Ling, founder of Freedom Queen, has transformed her life from a struggling coach to a powerful movement leader supporting women entrepreneurs. She shares how she built a thriving community by shifting her focus from personal branding to fostering a movement. The conversation explores her first successful retreat and the strategies she used to attract the right audience, even amidst online backlash. Bridget's insights challenge aspiring leaders to think bigger and embrace their own journeys toward building impactful brands.
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Costa Rica Pivot To A Movement
- In 2020 Bridget flew to Costa Rica, started her online coaching business, and attended Funnel Hacking Live with little money and panic attacks.
- Seeing Russell speak about movements inspired her to brand her clients as 'Freedom Queens' and pivot from coach to movement leader.
Create A Distinct Identity For Your People
- Do create a clear identity for your audience instead of selling yourself as 'just a coach.'
- Lead with a manifesto and consistent language to turn clients into a shared-brand community.
Don’t Force A Brand; Use The Power Of One
- Avoid forcing a brand identity on clients; test names and language until it feels sticky.
- Use the 'power of one'—change one person's life deeply and let the movement compound from there.