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Aug 6, 2024 
Jacob Reed, a seasoned producer, and Karen Fong, a talented title designer known for her work on 'Little Fires Everywhere,' share insights into the fascinating world of title design. They discuss how opening credits aren't just names; they're complex negotiations that shape audience perceptions. The duo explores the challenges of balancing creativity and legalities in billing, the evolution of title design, and their favorite nostalgic title sequences. Their reflections reveal the artistry that transforms simple text into memorable visual stories.
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The *Outrageous Fortune* Rumor
- The film Outrageous Fortune starred Shelley Long and Bette Midler, and both actresses wanted top billing.
- This led to a rumor that two versions of the film were released, each with a different actress top-billed on opposite coasts.
Credits as Negotiations
- Movie opening credits aren't just names; they represent negotiated agreements between stars and their agents.
- Title designers must balance visual appeal with strict credit orders, like a game of Tetris.
Title Sequence Functions
- Title sequences use design to set up story elements effectively.
- Shows like Mad Men use metaphorical visuals, while Game of Thrones uses a map to guide viewers.