Crafting Titles: The Art of Credit Design

This chapter explores the complex art of title design in film and television, highlighting its role in shaping audience expectations and providing essential information through visual aesthetics. It discusses notable examples like 'Little Fires Everywhere' and 'Laverne and Shirley,' examining the creative and legal challenges of title billing, particularly in the context of dual stars. The chapter also investigates the historical evolution of credit placement and marketing strategies, emphasizing how these elements have influenced the entertainment industry's approach to recognizing talent.