In this week’s episode of From Vendorship to Partnership, Ross talks to Kris Rudeegraap, CEO & co-founder of Sendoso.

During his time as a salesperson at Talkdesk, Kris wanted to differentiate himself when building rapport with prospects and customers. He’d send handwritten notes and quirky gifts from Amazon, and his prospects loved it – but it wasn’t scalable. So he set about building a solution himself. Sendoso is now the leading sending platform and integrates with dozens of marketing, sales, and operations tools.

Listen to learn about Kris’ journey building and scaling Sendoso, including:

Validating the MVP
How he got his first “real” customers
The importance of recruiting early

Founder's Journey: Kris Rudeegraap Founder of Sendoso