
New Books Network Hannah Frydman, "Between the Sheets: Sexuality, Classified Advertising, and the Moral Threat to Press Freedom in France" (Cornell UP, 2025)
Dec 16, 2025
Hannah Friedman, an Assistant Professor in Romance Languages and Literatures, dives into the intriguing world of Belle Époque classifieds in Third Republic France. She reveals how these ads became a hidden hub for deviant sexualities and independent livelihoods, particularly for women. Friedman discusses the clash between press freedom and societal fears of pornography, the coded language used in these ads, and the moral crusades that sought to clamp down on visibility. Her analysis uncovers the complex interplay of media, sexuality, and power during a time of significant cultural change.
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Classifieds As Hidden Social Networks
- Classified ads revealed hidden sexual economies and social worlds in Third Republic France.
- These back pages acted as lateral communication networks enabling nonnormative lives despite public morality campaigns.
Press Freedom Collides With Moral Panic
- The Third Republic paired press freedom with anxiety about sexual morality after 1881.
- Expansion of mass print made sex more visible and reframed pornography as a central press fear.
Mass Papers Enabled Low-Cost Access
- Newspapers welcomed classifieds as cheap, high-circulation revenue and a way for many people to reach audiences.
- A million-copy dailies made it feasible for working-class women to advertise small businesses or services affordably.

