Product Growth Podcast How to Develop Your Product Strategy, with Satyajeet Salgar | Director of Product, Google
30 snips
Aug 23, 2024 
Satyajeet Salgar, a Director of Product Management at Google with over 16 years of experience, shares invaluable insights on product strategy. He discusses the critical elements of effective strategy documents, stressing the importance of adapting strategies over time. Satyajeet emphasizes the role of AI in shaping product innovations and the necessity of using unstructured data for better decision-making. He also offers advice on fostering a culture of product within teams and explores strategic risk-taking through examples from giants like Netflix and Amazon.
AI Snips
Chapters
Transcript
Episode notes
Define the Game and Scorecard
- Define a clear objective for your product strategy, outlining the game you want to win.
- Establish specific metrics to track progress and measure success, defining how you keep score.
Specificity in Strategy
- Bad strategy documents often lack specificity, filled with buzzwords and vague aspirations.
- A good strategy is specific, addressing current product and market realities.
Principles in Strategy
- Don't create principles on the fly to justify decisions; base them on established company values.
- Principles should guide decision-making and reflect long-standing behaviors.