You're Killing Your Business By Only Marketing to Existing Customers

Your obsession with high ROI might be secretly harming your company's long term growth. In this interview with Brook Shepard, CEO of Mason Interactive, we discuss the core reason why You're Killing Your Business By Only Focusing on Existing Customers. Brook explains how an over reliance on existing customers leads to a death spiral. He also reveals the number one sign of a sophisticated founder and how to grow your brand during economic uncertainty. This is a must watch for any founder or marketer. Check out the company: https://masoninteractive.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: welivetobuild@gmail.com

🕒 CHAPTERS

00:00 - The Mindset of a $30M Agency CEO

01:17 - The Real Satisfaction of Growing Brands

01:36 - Why I Still Work 14-Hour Days at 49

04:00 - "It's Not My Job To Do What a Client Asks"

05:27 - How to Adapt When Your Old Strategies Die

07:18 - Grow 90% in a Downturn (The COVID Lesson)

10:18 - The #1 Sign of a Sophisticated Founder

20:55 - The "Efficiency Death Spiral" That Kills Businesses

21:42 - Final Advice: Pick Yourself Up & Go

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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