In Episode 3 of my docu-series with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand.

Today's most exceptional companies rely on creating great experiences to stand out from the commodity noise.

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My new book, Break the Wheel, is now available on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=