Unlocking the Power of Geofencing

In a recent episode of The Thoughtful Entrepreneur, the host engages in an insightful discussion with Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a marketing agency known for its innovative advertising strategies. The episode highlights how their unique approach, particularly through geofencing and smart TV ads, can significantly benefit small businesses by boosting both foot traffic and online engagement. This blog post will distill the key insights and actionable advice shared during the episode, offering a comprehensive guide for businesses eager to leverage these cutting-edge marketing techniques.

Cullari & Wardell is a marketing agency that utilizes advanced geofencing technology to craft highly targeted advertising campaigns. Geofencing involves using satellite technology to set up virtual boundaries around specific locations, such as competitors' businesses. This allows them to capture data from mobile devices within those areas and deliver tailored advertisements directly to potential customers' smart devices, including smartphones and smart TVs. Ernesto Cullari explains that when a consumer enters a designated area, their mobile device can be detected, provided that location services are enabled. This data is then used to infer consumer behavior and spending patterns, enabling highly targeted marketing efforts.

Barbara Wardell shares compelling success stories, such as a laundromat owner who saw a surge in foot traffic after implementing their strategies and a mezcal brand that successfully attracted over 100 attendees to a tasting event by geofencing high-end restaurants in New York. The conversation continues with examples from other industries, like an erectile dysfunction clinic and an HVAC company, which saw substantial returns on their marketing investments. Barbara emphasizes the importance of initial consultations and foot traffic studies to tailor marketing strategies effectively. As the episode concludes, listeners are encouraged to explore educational resources and consider a free consultation to discover how Cullari & Wardell can transform their marketing efforts.

About Barbara Wardell:

Barbara Wardell is a seasoned marketing and advertising professional who transitioned from a successful career in the specialty medicine industry to become a disruptor, supporting small businesses.

Guiding her geofencing ad agency, Cullari & Wardell, Barbara embraces a growth hacker mindset that strategically focuses on identifying and amplifying her clients’ strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making her efforts truly game-changing and successful.

Beyond her business endeavors, Barbara is a proud mother of two exceptional young men. She harmoniously balances her dedication as a businesswoman with a passion for a healthy lifestyle, philanthropy, and spending quality time with family and friends.

About Ernesto Cullari:

Ernesto Cullari is a trailblazing Ad Man in the data-intense field of geofencing advertising, where he and Barbara have turned complete industries upside down. Each month, they drive over 5,000 satellite-verified in-store visits to small businesses all across the US, Canada, and Australia.

Ernesto is a multi-talented creative who has achieved success in various fields. He is an ASCAP songwriter, as well as a producer and vocal coach. Ernesto has co-written and co-produced a number one hit that remained in the Top Ten for over 16 weeks on Disney’s XM Radio. He was also a candidate for the U.S. Congress and an editorial writer for Fox News and other publications for over a decade.

Ernesto worked as a surgical medical device representative for 11 years before leaving to pursue a career in marketing and advertising. Ernesto quickly broke into food, beauty, and commercial photography and directing with clients like The Original Soup Man, Indigo Hotel, and Hynt Beauty. He was an early adopter of using automation and gaming technologies in advertising, which led him to geofencing, offering him the opportunity to merge his creative side with his analytical mind. Ernesto leverages both worlds on behalf of his ad clients.

About Cullari & Wardell:

Pioneers in Laundromat Advertising

Founded by Ernesto Cullari and Barbara Wardell, Cullari & Wardell is revolutionizing the laundromat advertising industry by delivering 5,000 satellite-verified in-store customers to laundromat owners nationwide each month. Using cutting-edge technology, they employ customized maps on smartphones to guide potential customers directly to your door. Through innovative geofencing, when an individual sees an ad and visits a store, GPS satellites accurately track and record the visit, showcasing the true power of this disruptive approach.

How We Do It

Cullari & Wardell taps into the powerful connection between smartphones and satellites to create virtual "fences" around competitors’ locations. These geofences allow the company to identify customers who enter these areas, delivering targeted ads directly to their devices. When a customer visits a laundromat, satellite technology records the visit, including the exact day and location, providing a precise, real-world connection between the ad and the customer’s action.

Industry-Wide Success

Cullari & Wardell stands out as the leading agency in the laundry industry, surpassing all others by providing laundromat owners with a higher number of satellite-verified in-store visits. The company takes great pride in helping laundromat owners increase their revenue and customer base more effectively than any other ad agency in the U.S., ensuring measurable and impactful results.

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Links Mentioned in this Episode:

Want to learn more? Check out Cullari & Wardell website at

https://cwadagency.com/

Check out Barbara Wardell on LinkedIn at

https://ca.linkedin.com/in/barbara-wardell-73337a31

heck out Ernesto Cullari on LinkedIn at

https://www.linkedin.com/in/ernestocullari/

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