Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast The Managing Seasonality Playbook - Jordan Koene of Searchmetrics
Whether you’re in eCommerce planning for the holidays, in media anticipating elections, or a music venue booking your summer acts—many businesses are dependent on key times of the year. How do you plan for seasonality and develop a SEO playbook to navigate the highs and lows and ensure a profitable year? Jordan Koene shares his search strategies so you can maximize each season for SEO success: Tips for establishing a seasonality calendar that identifies all key times. How is CPC impacted by the Q4 “trickle over” effect? How to use the key indicators like business KPIs, sales trends, traffic trends, and holistic aggregate data like Google Trends? How to manage the content assets most relevant to your category of business and season? What’s the importance of maintaining a key URL and strategies for keeping that content alive throughout the year? What do you do when there is an SEO emergency and content that must go live without the proper planning? What are the risks of taking immediate action? Show Notes
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