Multi-Location Local SEO Strategy and Website Design Tips For Businesses With Multiple Locations

How To Approach Local SEO and Increase Rankings If Your Business Has Multiple Locations

If your business has multiple locations, you need a slightly different approach to your local SEO strategy.  There are a few simple but highly effective concepts you can deploy to maximize your exposure and increase your Google rankings for all locations.  In this episode we'll break down the subtle differences that are needed when you feature multiple locations on your website, in order to get every location ranked and dominate in your local market!

What You’ll Learn

• How to setup pages on your website to rank and dominate for each location you have
• Setting up one website with a page for each location is better than having separate websites for each location
• Make sure you have a Google My Business (GMB) listing for each business location
• Create an individual page on your website for each business location you have
• Link to these individual location pages from the respective GMB listing for each page
• Create a main "Locations" page on your website, making it an index listing of each location
• Link to each individual location page from the main Locations listing page
• Make each location page unique to the location, using images and information about the location
• Optimize location pages for the specific city that the business location is within
• Make your homepage focused on the brand and identity, not the locations you serve
• Be careful when setting up your service area in GMB so you do not overlap locations
• Make sure any local citations or online profiles for each location are linking back to the individual location pages on your website
• If you choose to have unique Facebook pages for each location, take advantage of Facebook Locations to manage them

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode27