Traction

Winning Over the Toughest Influencers with Kirsten Newbold-Knipp, FullStory

Nov 9, 2022

22:08

On this episode, Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory shares 5 proven tactics to create a successful analyst relations program that will drive long-term brand and revenue through influence.

A recent survey noted that 92% of enterprise buyers leverage analyst reports and reviews to make buying decisions. Analyst Relations is an often overlooked but key driver in "influencing the influencers" to make buying decisions.

Specifically, Kirsten covers:

- Why analyst relations aren't out of date.
- The most fun (and most challenging) part of being an analyst.
- How to manage expectations around you.
- Knowing how you're relevant to an analyst and what benefits them.
- Early-stage investment options.
- Why you should accept advice from analysts.

Learn more at https://tractionconf.io

Learn more about FullStory at https://www.fullstory.com/

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