Winning Over the Toughest Influencers with Kirsten Newbold-Knipp, FullStory

On this episode, Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory shares 5 proven tactics to create a successful analyst relations program that will drive long-term brand and revenue through influence.

A recent survey noted that 92% of enterprise buyers leverage analyst reports and reviews to make buying decisions. Analyst Relations is an often overlooked but key driver in "influencing the influencers" to make buying decisions.

Specifically, Kirsten covers:

- Why analyst relations aren't out of date.
- The most fun (and most challenging) part of being an analyst.
- How to manage expectations around you.
- Knowing how you're relevant to an analyst and what benefits them.
- Early-stage investment options.
- Why you should accept advice from analysts.

 

Learn more at https://tractionconf.io

Learn more about FullStory at https://www.fullstory.com/

 

This episode is brought to you by:

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca 

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

 

#startup #marketing #PR #AnalystRelations