Craftsmanship Is Sexy

My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend.  

As summer wraps up and I pack for Austin, I’ve been reflecting on my time in Europe. One book I stumbled across in Portugal hit the mood perfectly and got me thinking about craftsmanship, curiosity, and what it really takes to build something you’re proud of.

It’s Always Summer on the Inside is the biography of Jack O’Neill, the surf pioneer who turned freezing San Francisco waves into a global wetsuit empire. His story is a sharp reminder that the best businesses are born from solving real problems and obsessing over quality.

I also did my first bookstore event and spoke at a local high school. Both reminded me that deep down most of us already know the answers to our big questions. The real challenge is showing up, putting in the reps, and creating work that lasts.

In this episode, you’ll hear 3 BIG things:

• Why craftsmanship and quality always beat shortcuts • How to stop waiting for permission and act on your intuition • Why success hides in the boring, unglamorous repetitions

Enjoy these 3 things plus many nuggets along the way.

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