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Craftsmanship Is Sexy

Noah Kagan Presents

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Craftsmanship and Courage: The Path to Personal and Professional Fulfillment

This chapter emphasizes the role of integrity and craftsmanship in entrepreneurship through the story of a surf shop owner who revolutionized wetsuit technology over twenty years. It underlines the importance of curiosity and self-trust in achieving personal fulfillment and developing authentic marketing strategies, moving beyond profit-driven motives.

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