The Creator’s Playbook Justin Welsh (Former Executive Operator in SaaS turned Creator)
14 snips
Jun 9, 2022 AI Snips
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Episode notes
From Struggle to SaaS Success
- Justin Welsh had a tough start in sales, getting fired three times before finding success in SaaS.
- After years of high-pressure work, a panic attack led him to quit and start building his own business.
Build Audience Before Consulting
- Build your audience first before consulting or selling courses to gain credibility.
- Use platforms like LinkedIn to create attention rather than jumping straight into consulting without recognition.
First Product Pivot to LinkedIn Course
- Justin's first product was consulting himself using content to attract SaaS executives.
- He then pivoted to selling a LinkedIn content course after audience interest shifted to writing and growing followers.