Everything You Know About Marketing Analytics Is WRONG

Oct 23, 2025

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841: Everything you know about marketing analytics… is wrong.

Today's guest, Jeff Greenfield, built one of the world's first multi-touch attribution platforms - long before most marketers even knew what "attribution" meant.

He's here to expose the truth about why your data is lying to you, why Google Analytics only shows half the story, and how 80% of marketing budgets are being wasted without anyone realizing it.

We break down: - The real reason your Facebook and Google Ads don't match - What "cookie-less" marketing actually means for your tracking - How to tell which campaigns are genuinely driving sales - The difference between clicks, impressions, and true attention - Simple analytics tips for startups and small businesses

If you've ever looked at your ad data and thought "something feels off," this episode will explain why - and what to do about it.

⭐️ Provalytics - https://provalytics.com ⭐️ Jeff Greenfield - https://www.linkedin.com/in/jeffgreenfield/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Analytics and Guest Background 01:16 Building the First Multi-Touch Attribution Platform 07:54 Fundamentals of Analytics for Digital Marketing 09:52 Evolution of Marketing from Traditional to Digital 12:14 Challenges in Modern Analytics and Attribution 17:11 DIY Techniques for Effective Ad Tracking 26:02 Complexities of Multi-Platform Advertising 39:53 Measuring Ad Effectiveness Across Channels 40:34 DIY Marketing Analytics for Entrepreneurs 42:15 The Gold Standard: Geo Holdout Tests 44:35 The Shift to Cookie-less Marketing 53:01 Challenges with AI in Data Analysis 01:00:38 Understanding Pixels and Retargeting 01:04:18 Google Tag Manager and Analytics Tools 01:10:24 The Strength of YouTube Advertising 01:11:50 Conclusion and Future Episodes

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#performancemarketing #mediabuying #digitalmarketing #analytics