In this episode of The Marvel Mindset, former Marvel CEO Peter Cuneo breaks down what truly defines a successful business turnaround,
revealing why nine out of ten fail and what separates the rare wins from the rest. Drawing from his own experience across multiple recoveries, Peter explains why sustained growth in revenue, sales, and—above all—cash flow over three consecutive years is his ultimate benchmark, and how disciplined cost control combined with breakthrough advertising can drive growth even in the most challenging situations.
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