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The Side Hustle Show
631: How to Get Traffic to Your Website Without Relying on Google
Sep 23, 2024
Jon Dykstra, a seasoned content creator from Fat Stacks Blog, shares his journey of adapting to traffic declines caused by Google updates. He highlights innovative strategies for driving website traffic, focusing on email marketing, Pinterest, and other non-Google sources. Dykstra emphasizes the importance of building a robust email list and optimizing content for Pinterest to engage audiences. He also discusses the significance of storytelling in content creation and diversifying income streams to navigate the current challenges in online publishing.
36:56
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Quick takeaways
- To successfully drive website traffic without Google, creators should leverage email newsletters and social media platforms like Facebook and Pinterest for engagement.
- Establishing a strong email list is crucial for long-term traffic generation and monetization, helping to mitigate risks from algorithm changes.
Deep dives
Diversifying Traffic Sources
Relying solely on Google for website traffic has become increasingly challenging due to algorithm changes, prompting many content creators to explore alternative traffic sources. Strategies for generating website visitors now include utilizing email newsletters, Facebook, Pinterest, and push notifications, which allow creators more control over their traffic. Email, in particular, has proven to be remarkably effective, as it enables direct engagement with subscribers while mitigating the risks associated with platform-algorithm changes. Creators are encouraged to tap into numerous platforms to build resilience and ensure a steady flow of visitors to their sites.
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