The Side Hustle Show 631: How to Get Traffic to Your Website Without Relying on Google
Sep 23, 2024
Jon Dykstra, a seasoned content creator from Fat Stacks Blog, shares his journey of adapting to traffic declines caused by Google updates. He highlights innovative strategies for driving website traffic, focusing on email marketing, Pinterest, and other non-Google sources. Dykstra emphasizes the importance of building a robust email list and optimizing content for Pinterest to engage audiences. He also discusses the significance of storytelling in content creation and diversifying income streams to navigate the current challenges in online publishing.
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Major Traffic Drop
- Jon Dykstra experienced a 90-95% drop in Google traffic due to algorithm updates.
- This forced him to adapt and explore alternative traffic sources.
Prioritize Email
- Focus on building an email list for more control over traffic.
- Explore various traffic platforms but prioritize email list growth.
Subscriber Acquisition
- Use Facebook (organic and paid) and Pinterest to drive traffic and build your email list.
- Aim for a cost per subscriber under $0.50 when running Facebook lead ads.