Truth: if you're solely focused on ROI, your podcast isn't going to be all that great. BUT, that doesn't mean you still can't make money from podcasting.

Today, Ben Shapiro of the MarTech Podcast is joining us to talk about the importance of innovation in podcasting, how it became his primary stream of income, suggestions for entrepreneurs who want to make podcasting an even bigger part of their business and the four marketing mediums that'll make a difference.

You can check out The MarTech Podcast, a daily show that helps marketers grow their career here: https://martechpod.com

For more business tips and strategies, follow along with Kelly:

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UES 707: Monetizing Your Podcast with Ben Shapiro