Behind the Scenes of M&A - BluShark Digital & Herringbone Digital

Raj Ramanan is the CEO of Herringbone Digital, a digital marketing platform backed by Trinity Hunt Partners. He has led companies from startups and pre-seeds to mid-market and Fortune 1000 to achieve above-market outcomes in revenue growth, profitability, capital raises, and sales. Before joining Herringbone Digital, Raj held executive positions, including CEO at Jitsu, Chief Operating Officer at Scorpion, Chief Revenue Officer at Hearst, and President of HYFN Local at Nexstar Media Group, and co-founded Loku, a local discovery startup.

Seth Price, Esq., is the Founder of BluShark Digital, a best-in-class digital agency that merged with Herringbone Digital. As an attorney, he is a Partner at Price Benowitz, LLP, which he scaled from a two-person law firm into a multi-attorney practice. Seth also delivers legal marketing, SEO, and business development speeches.

In this episode…

Private equity is reshaping the digital marketing landscape, especially in highly competitive, founder-led industries. How can growth capital align with culture, autonomy, and long-term vision to create a shared business?

Raj Ramanan, CEO of Herringbone Digital, and Seth Price, Founder of BluShark Digital, discuss building a founder-first platform in legal marketing. With host Todd Taskey, Seth and Raj explain the importance of brand independence, how aligned incentives drive outcomes, and how AI and shared resources can fuel sustainable growth.