SaaS Interviews with CEOs, Startups, Founders

How Dresma Hit $2M ARR With Usage-Based Pricing & AI-Powered E-Commerce Imagery

Jan 29, 2026

Siddharth Sinha, co-founder and CEO of Dresma, builds an AI platform for studio-quality, localized e-commerce imagery. He discusses usage-based pricing tied to content volume. He explains studio partnerships driving over half of revenue. He covers AI model costs, programmatic SEO with free tools, and scaling enterprise accounts to ~$500K annually.

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INSIGHT

AI Plus Data Layer Creates Contextual Content

Dresma positions as a data-driven creative engine that combines AI models with a brand-specific data layer to generate contextualized e-commerce imagery.
This data foundation informs prompts and outputs so the AI produces market- and audience-relevant visuals.

INSIGHT

LLM Credits Are Significant But Not All Value

LLM/model credits are a material line item but customers also pay for Dresma's intelligence and workflows on top of raw generation.
About 25–30% of revenue goes to LLM credits, with the rest capturing data, prompts, and orchestration value.

ADVICE

Use Usage-Based Pricing Not Seat Fees

Charge customers based on content usage rather than seats or product upsells to align pricing with value delivered.
Let platform customization emerge from usage so customers pay only for the content they generate.

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Siddharth Sinha is the co-founder and CEO of Dresma, an AI-powered platform helping global brands create studio-quality e-commerce imagery, videos, and localized content at scale.

Launched in 2020, Dresma helps brands like Puma localize product imagery across markets using AI models, data intelligence, and automated workflows. The company now serves ~28 customers, generates ~$2M ARR, and has grown profitably with a lean team of 31 people.

In this episode, Siddharth explains Dresma's usage-based pricing model, how studio partnerships drive over 50% of revenue, and how the company expanded enterprise customers up to $500K per year—while keeping infrastructure costs and CAC under control.

You'll learn:

How Dresma helps brands localize content globally using AI
Why usage-based pricing outperformed seat-based or product upsells
How studio partnerships became a major growth channel
What percent of revenue goes to LLM credits (and why it works)
How free tools drive SEO and enterprise lead generation
Dresma's ABM tech stack (Smartlead, Apollo, Clay + custom tooling)
How to sell enterprise SaaS with AEs based in India
How Dresma grew from $1.3M to $2M ARR in 12 months
What it took to reach profitability after raising a $3M seed round

Before founding Dresma, Siddharth was a serial entrepreneur and Cornell-trained engineer with deep experience in e-commerce content and studio workflows. The company raised a $3M seed round at a $10M post-money valuation in late 2021, backed by early revenue traction and strong domain expertise.

Today, Dresma is profitable, growing steadily, and focused on becoming the end-to-end visual content engine for global e-commerce brands.

If you're a SaaS founder thinking about usage-based pricing, enterprise AI, programmatic SEO, or capital-efficient growth—this episode is a deep, tactical breakdown of what actually works.

Watch this episode on YouTube:

https://www.youtube.com/watch?v=NjSTmVJ_SF0

Connect with Siddharth:

https://dresma.com

Connect with Nathan:

https://founderpath.com