Mission Happens When Sales and Marketing Aligns at Maximus

This is episode 801.

Read the complete trancription on the Sales Game Changers Podcast here.

This is the sixth episode of the "Marketing and Selling Effectiveness Podcast." Regularly, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications.

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On today's show, Fred and Julie meet with Kelley Harar, a Maximus Managing Director and Liz Anthony, formerly a marketing director at Maximus.

Find Liz on LinkedIn. Find Kelley on LinkedIn.

LIZ'S TIP: "In B2G, marketing effectiveness isn't about generating noise. It's about enabling sales to earn credibility long before a deal is on the table."

KELLEY'S TIP: "Marketing and sales effectiveness isn't about alignment meeting. It's about showing up together around the mission and earning trust at every step of the buying journey."