Coffee With Cole: The Digital Writing Podcast 12 Lessons Learned Generating $20M+ Selling Writing Courses Online
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Jan 21, 2026 A major milestone in online writing courses leads to deep reflections on scaling a business. Discover the importance of operational complexity as a competitive advantage. Customers crave quick results, so simplifying education is key. Explore smart commission structures and the pitfalls of new product launches. Learn how to approach paid advertising with a mindset for investment and measure success with data-driven feedback. Finally, insights on embracing video content for better engagement emerge as a crucial strategy.
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Operational Complexity Is The Moat
- Operational complexity becomes a defensive moat as a business scales.
- Nicolas Cole says the layers of processes and systems repel competitors who can't rebuild that complexity.
Systematize To Eliminate Subjectivity
- Remove subjectivity by systematizing decisions so processes scale reliably.
- Nicolas Cole instructs teams to make actions objective down to format and length to avoid inconsistent customer experiences.
Less Is The Real Value Proposition
- Customers want faster, simpler paths to tangible outcomes, not more features.
- Nicolas Cole emphasizes trimming curricula to the essential steps that deliver the core result.
