In this episode of Coffee With Cole, Cole reflects on crossing a $20M+ milestone selling writing courses online and unpacks the operational, financial, and growth lessons that came with scaling from a creator-led project into a full-fledged business.
(00:00) $20 Million Milestone & Business Evolution
(02:04) Key Lessons from Scaling Writing Businesses
(05:49) Operational Complexity as a Moat
(09:33) Customers Want Value, Not More Stuff
(12:03) Managing Risk & Smart Business Finances
(14:09) Team Building, Commissions & Scaling Sales
(17:34) Paid Ads, Growth Challenges & Analytics
(20:32) High Performers, Video Content & Final Thoughts
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