Building an Audience Through Email, Content, and Memes w/ Rachel Miller - DTL # 2
Oct 17, 2023
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Rachel Miller, social media organic growth expert, joins the hosts to discuss building an audience through email and content. Topics include Facebook list-building strategies, using memes in business, transforming followers into fans, and the power of repetition and visibility on social media.
Asking questions that resonate with your audience can help them self-identify with your brand and actively participate in your community.
Growing an engaged Facebook group can lead to a high conversion rate for building your email list and creating a supportive community.
Memes are a powerful tool to engage with your audience, gather insights, and attract new followers to build your email list.
Consistently posting content, even if it means repeating topics, is crucial as not everyone sees every piece and multiple exposures can drive action.
Deep dives
Engaging the Audience through Self-Identification
One effective strategy to get the audience to self-identify with your brand or community is by asking them questions that resonate with them. By using statements like 'You know you're a...' and asking them to fill in the blanks, you prompt them to engage and share their experiences and beliefs. This not only helps you understand your target audience better but also encourages them to actively participate in your community.
Using Facebook Groups to Grow Your Email List
Creating and nurturing an engaged Facebook group can be a powerful tool to grow your email list. By providing valuable content within the group and encouraging active interaction, Facebook's algorithm takes notice and suggests the group to potential members. When people join the group, you can offer to add them to your email list as an optional choice, leading to a high conversion rate. This strategy allows you to not only grow your email list but also build a community of like-minded individuals who can further advocate for your brand.
Leveraging Memes and Engagement for List Building
Memes are an effective method to engage with your audience and collect valuable data. By creating memes that resonate with your target audience and encourage them to self-identify, you can gather critical insights. Additionally, memes foster interaction, as people often tag friends who can relate to the content. This engagement not only strengthens your relationship with current followers but also attracts new ones. Memes can serve as a launching pad for building your email list and converting your audience into loyal supporters.
Consistency and Repetition in Content Creation
Consistently posting content is essential for building an audience, even if it means repeating certain topics or concepts. Not everyone sees every piece of content, and some individuals may need multiple exposures to your message before taking action. Don't be afraid to revisit and reframe ideas, as different timing and context can make a significant impact. Remember, what may seem repetitive to you may be completely fresh to someone who didn't catch the previous iterations of your content.
Utilizing the 'Shot Across the Bow' Strategy
The 'shot across the bow' strategy involves reaching out to your audience, informing them of your intentions, and seeking their input and feedback. By asking questions and inviting their perspectives, you make your potential audience feel heard and valued. This strategy can be employed through various channels, such as social media posts or email newsletters. By involving your audience from the beginning, you cultivate a sense of ownership and create an engaged community that will advocate for your brand and contribute to its growth.
Building an Audience: Start and Show Up
The podcast episode emphasizes the importance of starting and showing up to build an audience. It encourages listeners to overcome their fears and doubts and take action. By sharing their message, passion, and expertise, individuals can connect with people who need their offerings. The episode highlights the value of practice, experimentation, and finding one's voice. It also emphasizes the importance of perseverance and not giving up on building an audience, as it is a crucial step towards creating a successful business.
Creating Engagement and Connection with Your Audience
The podcast episode explores strategies to create engagement and connection with an audience. It discusses the use of memes and relatable content to capture people's attention and encourage them to share and interact. It suggests leveraging social media platforms to start conversations, build relationships, and bring people into a community. The episode emphasizes the need to understand and cater to the desires and aspirations of the audience. It also highlights the significance of providing valuable content and services that resonate with the target market.
Co-hosts Chris Saunders and Jeff Walker welcome team member and resident video pro Dan Walker, and social media organic growth expert Rachel Miller to discuss how to build an audience through email and content.
They talk about what approach to content you should have, Rachel’s Facebook list-building strategies (including tips for Facebook, Instagram, and YouTube), and how to use memes in business.
Also in this week’s show:
How adopting the “waitress mindset” helps you build an email list full of long-term subscribers
Why you should stop treating potential clients as “prospects” (Rachel’s shift is so powerful, Jeff “borrowed” it for the second edition of his book!)
The hidden feature that automatically grows your Facebook group for you (one click, and it attracts new members to your group, 24/7)
3? 7? 24? How many times do people really need to see your content before they engage with it? Rachel’s answer might surprise you
A simple strategy you can use to turn new followers into ardent fans when you’re just starting out
How to transform a meme from a simple gag into a powerful connection (and one of your best marketing weapons)
WARNING – asking this simple question on social media could turn your family and friends into your #1 referral network
How to get your customers to “fill in the blanks” and write your social media content for you
Worried about bothering or bugging people by posting the same content more than once? Don’t. Here’s why…
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