The Edward Show Simple Website Changes That 4X Your Conversions
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Oct 26, 2025 Discover how simple tweaks can skyrocket your website's conversion rates. Learn the power of rewriting headlines and why simplifying your copy could lead to sales surges. Edward shares success tales from A/B tests, revealing how small UX adjustments, like swapping dropdowns for swatches, lead to massive improvements. The myth of the 'Big Orange Button' is debunked, emphasizing visibility over color. Plus, find out why ugly designs can sometimes convert better and the charm of a red emoji in email subject lines!
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Traffic Is Useless Without Conversion
- High traffic means little if your site fails to convert visitors into customers.
- Optimized pages can turn small, qualified traffic into meaningful conversions.
400% Lift From One Headline Change
- A headline change once produced a 400%+ conversion lift for a client's 'book now' button.
- Listeners shared big wins from single A/B tests on a marketing subreddit thread.
Rewrite Page Titles For More Clicks
- Optimize your page title (title tag) to match searcher keywords and add a differentiator after a pipe.
- Use terms like 'free', 'try now', or 'no signup required' to increase click-throughs.