David Gluckman - Creator of Baileys, Ciroc, Tanqueray Gin and Author of "That Sh*t Will Never Sell"

A couple of weeks ago, I recommend a book by David Gluckman called "That Sh*t Will Never Sell"

It's fantastic.

David and I have talked in great depth about all things Food and Drink.

We decided to film one of our conversations to help other challenger brands.

There’s a lesson in execution here:

Did I have any idea what I was doing? Absolutely not.

Was the sound quality shoddy? YES.

Can I sit still? No.

Was I nervous? Yes.

Could it be improved? Absolutely.

If you've got an idea, execute IMMEDIATELY.

For too long, I was crippled by fear of failure and insecurity.

The faster you take action, the less breathing space you give fear to bubble up and slow you down.

The hardest thing with any idea is STARTING. Once you start you build momentum and can iterate, improve as you go.

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