AM/PM Podcast #423 - Skateboards and Amazon Tools: Carrie Miller’s Take on Selling Smarter
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Nov 28, 2024 Carrie Miller, an expert in e-commerce and a key player at Helium 10, shares her journey from revitalizing a struggling skateboard brand to mastering Amazon strategies. She emphasizes the importance of community and the entrepreneurial spirit sparked by her father's influence. The conversation dives into emerging trends in the skateboarding industry and the challenges of traditional retail amidst electric board innovations. Carrie also discusses effective online marketing tactics and the vital role of networking in today's e-commerce landscape.
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Reviving a Failing Skateboard Brand
- Carrie Miller helped revive her dad's failing skateboard brand selling just $200 a month on Amazon.
- Her strategic efforts grew sales significantly before the market trended down with electric boards rising.
Power of Geofencing Ads
- Geofencing uses location tech to target ads to users who pass specific places, enabling highly targeted marketing.
- Although pricier than Facebook ads, geofencing can sustain ad impressions beyond event dates using clever perimeter tactics.
Paid to Reveal Helium 10 Strategy
- Carrie was paid $5,000 by a $2 million/month Amazon lighting seller to reveal her listing optimization strategy.
- The secret was simply using Helium 10 tools effectively, which have since become even more powerful.