How To Sell To The 1% - James Clutterbuck

In this episode of We Have A Meeting, we sit down with James Clutterbuck, the man behind Berkley Red – a consultancy that specialises in selling to the super-rich. James lifts the lid on the psychology, patience, and precision it takes to close deals with high-net-worth individuals. From yachts to private jets, art to real estate, he shares the strategies and stories from a world where clients have unlimited choice, but only buy from those they trust.

We dig into what really drives wealthy buyers, why most salespeople fail to reach them, and how James built a business advising brands on cracking one of the hardest markets in the world. Whether you sell luxury goods, run a business that wants affluent clients, or just want to understand how the 1% think, this episode is packed with lessons that go way beyond sales.

⏱️ Topics Covered:

• How James Clutterbuck built Berkley Red into a trusted partner for luxury brands

• The psychology of selling to high-net-worth and ultra-high-net-worth clients

• Why “selling harder” doesn’t work with the wealthy – and what does

• The role of status, exclusivity, and storytelling in luxury sales

• The biggest mistakes salespeople make when approaching affluent buyers

• Lessons in patience, positioning, and trust that every seller can apply

🔗 Connect with James Clutterbuck: https://www.linkedin.com/in/james-clutterbuck-monaco/

📖 Grab a copy of our book Sales Is Therapy: https://amzn.eu/d/1U9ZiCF

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