Music Tectonics What Makes Artist Partnerships Meaningful? with Dave Godowsky
Sep 2, 2025
In this engaging conversation, Dave Godowsky, a music industry expert specializing in artist relations, shares insights on fostering meaningful partnerships between artists and brands. He highlights the power of word-of-mouth marketing and its impact on gear adoption. Dave recounts his experience creating the Audience Choir plugin for Jacob Collier and discusses other notable collaborations, like those with Alicia Keys. He emphasizes the importance of authenticity in partnerships and explores how AI could reshape music creation, paving the way for innovative tools.
AI Snips
Chapters
Transcript
Episode notes
Power Of Word-Of-Mouth
- Word-of-mouth from artists drives most pro-audio adoption rather than formal marketing.
- Authentic peer recommendations in real-world networks create the biggest purchase ripples.
Involve Artists Early In Product
- Integrate artists into product development to anticipate industry shifts and keep products relevant.
- Use top-tier artist feedback as the closest thing to a crystal ball for future trends.
Jacob Collier Audience Choir Plugin
- Dave recounted building a Jacob Collier plugin that captured audience singing and turned it into a playable instrument.
- The free plugin was used on Collier's Grammy-nominated album and amplified the collaboration's impact.