The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs The Most Hands-Off Side Hustle Anyone Can Copy⏐Ep. #227
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Sep 29, 2025 In this conversation with Peter Askew, a serial builder of online businesses and author, he shares his journey from multiple layoffs to thriving in niche markets. Peter reveals his strategies for acquiring expired domains and how sites like DudeRanch.com generate substantial income with minimal effort. He emphasizes the importance of type-in traffic and outlines how he validated new business ideas with simple landing pages. Discover the power of partnerships and resilience in entrepreneurship as he reflects on failures that led to success.
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Type-In Traffic From Descriptive Domains
- Strong descriptive domains give immediate tailwind via type-in traffic without paid ads.
- Peter treats monitoring expiring domains as a daily habit that surfaces business ideas.
Buying VidaliaOnions.com On Impulse
- Peter discovered VidaliaOnions.com after monitoring expiring domains and bought it impulsively at auction.
- That accidental buy led him to explore a shipping and partnership model with local farmers.
Leverage Exact-Match Domains First
- Rely on organic type-in traffic from exact-match domains to reduce paid ad spend.
- Use visitor feedback to pivot offerings between products and services to improve conversions.
