Agency Journey
The 10 FTE Wall: How to Scale Your Agency Past 10 Team Members
Sep 12, 2024
Gray MacKenzie, a knowledgeable figure in agency growth, joins the discussion on the challenges of scaling agencies past 10 full-time employees. He reveals crucial insights on the psychological shifts required during this growth phase. Topics include the importance of prioritization, clear communication, and building a leadership layer. Gray emphasizes the necessity of moving from delivery roles to focusing on growth strategies and creating robust systems to ensure sustainable expansion. Don't miss his tips for navigating the 'messy middle' of agency growth!
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Quick takeaways
- Agency owners must develop new leadership skills, such as prioritization and clear communication, to effectively manage growth beyond 10 FTEs.
- Creating a structured leadership layer is essential for distributing responsibilities and ensuring consistent client service as the agency expands.
Deep dives
Exploring Agency Growth Challenges
Scaling an agency past 10 full-time employees (FTEs) presents a unique set of challenges, particularly in both leadership psychology and daily operations. At this stage, leaders often feel overwhelmed due to the increased complexity of managing a larger team while also maintaining client satisfaction. The shift from hands-on service delivery to a broader managerial role can lead to a decline in the quality of service provided, as leaders are no longer able to engage directly with every client. As agency owners transition to a leadership mindset, they must recognize the need for effective delegation and clear communication to nurture high-potential team members while coping with the demands of a growing business.
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