Stay Paid Podcast 452 - What’s Your Excuse? A Do or Die Approach to Cold Calling
Last year, John Wetmore’s agents sold an average of 10,000 policies monthly and generated $130M in paid annual premiums. He expects to double that in 2023. With numbers like those, we had to ask him about cold calling and how he goes about recruiting insurance agents for his team. Listen to John’s interview to discover why a hesitancy to make cold calls is the result of a choice, a never-fails tactic that works wonders to create self-imposed discipline within your team, his damning perspective of agents who fail to follow up with leads, and a novel take on recruiting agents that starts with being indifferent to whether they join you.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
Connect | Resources
Find all the ways to connect with John at johnwetmore.com
0:00 Introduction
0:42 John’s business bio
1:53 Typical cold-calling mindset | Mindset is a choice
4:10 Kidnapping analogy
7:20 How to hold yourself accountable
8:50 How to hold your team accountable
10:09 You can’t motivate another person
11:06 Perspective on following up with insurance leads
14:45 Follow-up strategy
17:08 Believe in the value you offer | CARR
20:17 Tips for recruiting insurance agents
24:54 Nothing beats servant leadership
27:01 Action Item