The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More Why People Really Subscribe & Buy (It's Not What You Think)
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Feb 10, 2025 Ever wondered why people subscribe or buy? The discussion dives into five key motivations behind consumer behavior, highlighting how psychological factors drive decisions. Listeners learn that it's not just about saving time or money—people also seek to avoid pain and indulge in pleasure. The podcast emphasizes the importance of understanding these motivations for successful selling strategies. After all, knowing what makes audiences tick can transform your approach to marketing and sales!
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Five Reasons People Buy
- Understand the five reasons why people subscribe and buy.
- If you don't address at least one, selling anything is futile.
Five Reasons to Subscribe or Buy
- People subscribe or buy for five reasons: saving time or money, making money, addressing fears, feeling pleasure, or avoiding pain.
- Focus on at least one of these in your marketing to succeed.
Selling Time-Saving Products
- Highlight the task's intimidation to sell time-saving products.
- Show how your product saves time and is worth the investment.