The Courage to Market: How Coaches Can Sign Clients Without Relying on Social Media with Joanna Lott-Ep.249

In this value-packed episode, business coach Joanna Lott reveals how coaches can attract clients without over-relying on social media. Joanna shares personal stories of overcoming marketing fears and practical strategies that have transformed her business. From leveraging other people's audiences to finding joy in marketing, this conversation offers game-changing insights for coaches ready to grow their business through authentic, bold marketing approaches.

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Episode Highlights:

·     Joanna shares how shifting her perspective to see marketing as part of her mission helped her find joy in it: "I genuinely don't care if someone is a paying client or not...I want to make their life better from coming into contact with me."

·     The powerful story of Joanna's client who faced her fear by directly emailing a former boss she feared would judge her, which led to massive growth and visibility.

·     Why social media alone is often "the slowest way to grow" and how to build a complete marketing ecosystem that guides potential clients up the "staircase" toward working with you.

·     How podcasting transformed Joanna's business, enabling her to sell high-ticket offers directly from sales pages without discovery calls.

·     Practical example of a new coach who gained 15 paying clients after investing "the price of a coffee" to be featured in someone else's Instagram stories.

·     The importance of tapping into existing audiences: "Keep thinking, especially in the early part when you have no audience, how can you somehow get in front of other people's audiences?"

·     How to approach your network in a way that invites support rather than feeling like you're just promoting services.

·     Why building a coaching business is an opportunity for personal growth: "That's the most exciting part of having a business is that you have to be bold, brave, overcome so many fears.

Joanna Lott

Joanna Lott is a business coach specializing in helping coaches attract clients authentically. She hosts the globally top-ranked podcast "The Women in the Coaching Arena" and has helped hundreds of coaches build profitable businesses through strategic marketing. An ICF Associate Certified Coach with an ILM Level 7 Certificate, Joanna combines professional credentials with proven experience selling executive and career coaching services.

Website: https://joannalottcoaching.com/