In this episode, we have the privilege of hearing Ken Hardison's remarkable journey from humble beginnings to becoming a highly successful lawyer and business owner. Ken's narrative is a testament to the power of strategic marketing and business acumen, exemplified by his bold move of borrowing half a million dollars for advertising, resulting in a significant uptick in cases.

Throughout the conversation, Ken delves into the challenges he faced, emphasizing the necessity of establishing robust infrastructure and systems to navigate rapid growth. As well as having a client-centric approach.

Key Takeaways:

1. The Entrepreneurial Journey: Ken reflects on his personal journey, from founding a law firm to successfully navigating the complexities of entrepreneurship.

2. Building A High-Performing Team: Ken emphasizes the critical role of assembling a team of "A players" for sustained growth.

3. Marketing Strategies for Law Firms: A deep dive into the ever-evolving landscape of legal marketing.

4. PILMMA: Navigating Resources for Law Firm Owners: Introduction to PILMMA and its role in providing resources, coaching, and mastermind groups tailored for law firm owners.

PILMMA mastermind program https://www.pilmma.org/mastermind/

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