Sales Pipeline Radio Explaining the prediction and arrival of the ABM wave
Jan 25, 2017
26:14
Our guest is Jon Miller, CEO and Co-Founder of Engagio. Here are some of the questions Matt covers:
- When did you see the ABM wave coming? At what point did you start to realize that lead-based wasn’t going to cut it anymore?
- One of my biggest concerns with the term ABM is the “marketing” part of it, but “everything” feels to broad. How do you think about that?
- Culture is a big part of making ABM work internally. How do you encourage people to make the right internal moves to be successful with ABM?
- This isn’t all-or-nothing right? How does ABM integrate with other key marketing priorities moving forward?
About our guest: Jon Miller
Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co-founder of Engagio, an account-centric platform to orchestrate and measure Account Based Marketing and Sales Development efforts at named accounts. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation.
Marketing technology innovator, with previous leadership roles at Epiphany and Xchange, plus board/advisory roles at Scripted, Newscred, and Optimizely.