Own Your Business

6 Big Sales Mistakes We Still See All the Time

Jan 26, 2026
They unpack six subtle sales habits that quietly cost bookings. Topics include why canned inquiry emails repel discerning clients and how listing a starting price beats hiding costs. Learn why discovery calls should be conversational, not interrogations, and how gatekeeping turns leads away. They also cover avoiding assumptions from surface cues and selling benefits instead of features.
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ADVICE

Ditch Canned Inquiry Replies

  • Avoid sending canned inquiry emails because they feel formulaic and cheapen your brand.
  • Personalize every reply so clients feel the experience is bespoke and valued.
ANECDOTE

Katy's Canned Response Confession

  • Katy confesses she used to send long, generic canned responses and recognizes the damage they do.
  • She warns that even slight personalization still reads as copy-paste to savvy clients.
ADVICE

Answer Pricing With A 'Starting At'

  • Don't unload full pricing immediately or refuse to share any price at all.
  • Share a clear "starting at" price and ask a few questions to give an accurate, personalized quote.
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