Sell benefits, not features

Some sales mistakes are obvious. These ones aren’t, but they’re costing you real bookings. In this episode, Sam and Katy break down six common sales habits that quietly undermine your authority, kill momentum, and confuse high-value clients. If your discovery calls feel flat or your inquiries ghost after that first email, this one’s required listening.

You’ll learn:

• Why “helpful” email templates might be pushing clients away

• How to handle pricing questions without triggering sticker shock

• The #1 thing luxury clients actually want on a discovery call

• Why features don’t sell and what to say instead

Registration for panel: www.ideactionconsulting.com/click-me