a16z Podcast The Future of Audio
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Oct 14, 2022 
Connie Chan, a general partner at Andreessen Horowitz, and Gustav Söderström, Spotify’s chief R&D officer, delve into the transforming landscape of audio. They discuss the convergence of audio and video, emphasizing user engagement and AI's role in content creation. The duo explores the creator economy, noting strategies from China for monetization through fan engagement. They highlight the significance of interactivity and innovative features while examining recommendation systems for music and podcasts. Their insights paint a vivid picture of audio's evolving future.
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Audio's High Stakes
- Audio has higher stakes than video, demanding constant engagement.
- Silence in audio is less tolerable than in video, where visuals can compensate.
Audio Consumption Modes
- Sonal Choksi suggests viewing audio consumption in terms of passive vs. active modes.
- These modes range from passively listening to actively participating in discussions.
TikTok's Visual Emphasis
- TikTok videos heavily rely on visuals; audio alone lacks context.
- The punchline is often visual, making audio-only consumption nonsensical.