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The Future of Audio

a16z Podcast

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Transforming Audio in a Visual World

This chapter analyzes the evolving audio landscape, addressing the challenges of discovery, monetization, and user engagement amidst the rise of streaming platforms like Spotify and TikTok. It discusses the unique attributes of audio compared to video, particularly the importance of attention and the different listening modes that influence consumer behavior. The chapter emphasizes how platforms like TikTok reshape music consumption and creation by prioritizing immediate engagement and leveraging user creativity.

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