How I Built This with Guy Raz

Stacy's Pita Chips: Stacy Madison

May 27, 2019
Stacy Madison, co-founder of Stacy's Pita Chips, shares her inspiring journey from selling pita sandwiches from a hot dog cart to creating a beloved snack brand. She discusses the transformative decision to bake leftover pita into chips, which led to their exponential growth. Unexpected challenges, including a factory fire and personal changes, shaped her entrepreneurial path. Stacy reflects on the balance of hard work and luck in her success and the emotional resilience required to navigate rapid growth and partnerships.
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ANECDOTE

Discouraged Career Path

  • Stacy Madison's father, a psychologist, discouraged her from pursuing the same career.
  • He believed it wasn't suitable for women and encouraged her to find a husband.
ANECDOTE

Early Food Ventures

  • After a failed engagement and a brief stint in Hawaii's restaurant scene, Stacy and her boyfriend Mark explored food businesses.
  • Their first venture, 'Condo Cuisine,' was shut down for operating without permits.
ANECDOTE

From Hot Dogs to Delights

  • Stacy and Mark bought a hot dog cart for $5,000 and converted it into a sandwich cart called 'Stacy's Delights'.
  • They made healthy pita sandwiches to order, focusing on fresh ingredients and unique presentation.
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