Agent Series 8: How to Charge Through Market Chaos and Avoid the "Cow" Mentality

Tony Hanson and Lucas Mudrey, co-founders of Peracle, join the show for a high-energy, unfiltered masterclass on hyper-growth. They reveal their core philosophy—the "Rhino Mindset"—which drives them to charge at every market challenge. They detail their massive lead generation model, explain their obsession with calculating hourly agent worth, and share their full tech stack, including BrokerBot, to eliminate administrative "dumb tax" and ensure consistent agent success.

With unmatched consumer insights and integrated tools, Zillow gives agents a daily competitive edge. Simplify workflows, gain powerful data, scale smarter and serve clients better than ever. Plus, now you can supercharge your business at Unlock 2025 — the premiere industry event for growth-minded pros like you. From scripts to systems, you'll leave Unlock 2025 equipped with the exact tools and strategies to grow your business faster.

Ideas are everywhere…growth happens here — join top agents and register at www.unlockconference.com. Use code UNLOCKPROMO20 for 20% off your ticket today.

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Learn more about Paracle on Instagram - Facebook or online at paraclerealty.com.

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