In this episode of How to Scale an Agency, we explore an innovative way to grow your business through the use of podcasts. We discuss how you can use podcasts to reach out to people and get 10-20 out of 100 people saying yes. With 50% of those people opting into a sales meeting immediately after the podcast, you can have 10-100 times more sales than from a cold direct sales pitch. The host learned this method from doing podcast interviews, including one with the CMO of Scorpion who was able to grow the company from $20 million to $250 million in revenue in just six years. We also explore why most businesses don't latch onto the advantages right away and why it might be necessary to do a podcast at the beginning in order to gain traction and expand into other direct pitches over time. Listen now for an informative breakdown of how podcasts can help you reach your business goals!

In This Episode, You’ll Learn:

• 00:00:00 - Maximizing Business Growth with Podcasting: An Exploration of its Benefits
• 00:01:24 - Leveraging the Power of Podcasts for Business Success
• 00:03:50 - Building Relationships and Boosting Sales through Podcasting: Strategies to Connect with Your Audience
• 00:06:53 - From Podcasts to Increased Sales: A Real-Life Example of the Impact of Podcasting on Business Growth

Links And Resources:

• Lucas James LinkedIn
• YouTube
• Twiz

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